Each quarter, Venture Mechanics offers a rotating series of Founder Workshops on specific topics that every startup team needs to master. These are typically 3-4 hour evening sessions given by the best of our mentors. While the workshops are intended to be taken sequentially they can be taken out of order.
Companies in the Venture Mechanics Catapult Accelerator receive unlimited access to these workshops at no additional cost during their term. Startups not in the Catapult Accelerator may attend at the regular tuition rate. Dinner and parking are always included.
The complete course is as follows:
Sep 9, 2025
Each quarter, Venture Mechanics offers a rotating series of Founder Workshops on specific topics that every startup team needs to master. These are typically 3-hour evening sessions given by the best of our mentors. While the workshops are intended to be taken sequentially they can be taken out of order.
Companies in the Venture Mechanics incubator are entitled to an unlimited free buffet of these workshops during their term. The workshops are also open to startups that aren't in the incubator, at the regular tuition price. Dinner is included, and parking is always free.
Join us for an interactive workshop designed to equip early-stage entrepreneurs with essential skills in customer discovery. Understanding your customers is so crucial for success that Venture Mechanics won't even accept a startup into the incubator unless a substantial amount of customer discovery has already been documented. This workshop will guide you through practical strategies and tools to identify, understand, and validate your target market effectively.
Key Takeaways:
Who Should Attend:
Angie Parker, Executive Director of The Alliance of Angels
Catherine Bhattachar, Chief Marketing Officer at Decathlon
Free and convenient parking is always available at Venture Mechanics. The course begins promptly at 6:00pm, but feel free to arrive up to 30 minutes early to network with the instructors and other attendees. IRL attendees are welcome to bring their own dinners. Light snacks and beverages will be available.
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Sep 23, 2025
Each quarter, Venture Mechanics offers a rotating series of Founder Workshops on specific topics that every startup team needs to master. These are typically 2.5-3 hour evening sessions given by the best of our mentors. While the workshops are intended to be taken sequentially they can be taken out of order.
Companies in the Venture Mechanics Catapult Accelerator are entitled to an unlimited free buffet of these workshops during their term. The workshops are also open to startups that aren't in the Catapult, at the regular tuition price.
More About This Workshop:
In an ever-evolving business landscape, the ability to establish a strong brand, craft effective marketing strategies, and acquire and retain customers is paramount to the success of any startup. This comprehensive course delves into the core principles and practical applications of branding, strategic marketing, and customer acquisition strategies. It also goes into detail on how to legally protect your brand, develop a robust domain name strategy, and leverage social media opportunities effectively, especially when you don’t have funding yet to deploy paid marketing.
Learn from veteran strategic marketing executives about how to create a powerful, enduring brand, and a successful marketing strategy that will win profitable customers for your business. This workshop combines interactive sessions, case studies, and practical exercises to facilitate understanding and application. Real-life examples and expert guidance ensure participants gain actionable insights.
Course Objectives:
- Understand the fundamentals of branding and the importance of a strong brand identity.
- Develop strategic marketing plans tailored to startup environments.
- Explore customer acquisition techniques and retention strategies.
- Learn how to legally protect your brand and navigate intellectual property concerns.
- Formulate an effective domain name strategy to enhance brand visibility and online presence.
- Master the use of social media platforms to promote your brand and engage with customers without a substantial budget..
Target Audience:
- Aspiring entrepreneurs and startup founders.
- Marketing professionals looking to enhance their skills.
- Business students interested in startup marketing and customer discovery.
Instructors:
Greta Remington, CMO of Venture Mechanics
Nick White, Head of Marketing, Thinkie Inc.
Details:
The course begins promptly at 6:00pm, but feel free to arrive up to 30 minutes early to network with the instructors and other attendees. IRL attendees are welcome to bring their own dinners. Light snacks and beverages will be available. Free and convenient parking is always available at Venture Mechanics.
Nov 18, 2025
Each quarter, Venture Mechanics offers a rotating series of Founder Workshops on specific topics that every startup team needs to master. These are typically 2.5-3 hour evening sessions given by the best of our mentors. While the workshops are intended to be taken sequentially they can be taken out of order.
Companies in the Venture Mechanics Catapult Accelerator are entitled to an unlimited free buffet of these workshops during their term. The workshops are also open to startups that aren't in the Catapult, at the regular tuition price.
More About This Workshop:
Learn to build pitch decks that keep investors engaged. With investors, first impressions are important. When you show investors your pitch, whether by email or live, you need to be clear, concise and compelling. This pitch workshop at Venture Mechanics Incubator/Accelerator will provide you with the necessary tools to create a winning pitch deck.
Learn how to:
Don't miss out on this chance to elevate your pitching skills! Discover how to craft a compelling story that captivates investors. Find out why having more than one deck is crucial and what elements to include in a teaser deck.
Join us for an evening workshop with Q&A, practice sessions, and dinner included. You don’t need a pitch deck ready to benefit - this workshop will kickstart your progress.
Bonus:
About Dana Sather Robinson
Dana is an angel investor, pitch trainer and creator of the Pitch 4 Impact Framework. As a professional presentation skills trainer, she understands how to help clients communicate with impact, clarity and authenticity. Dana is an active member of E8 Angels, an innovative cleantech angel investing group. The Pitch4Impact program was created from two perspectives, as an investor and as a trainer of presentation skills. Dana emphasizes how to make the most of your own natural style to be memorable and authentic.
https://www.linkedin.com/in/dana-sather-robinson/
Details:
The course begins promptly at 6:00pm, but feel free to arrive up to 30 minutes early to network with the instructors and other attendees. Attendees are welcome to bring their own dinners. Light snacks and beverages will be available. Free and convenient parking is always available at Venture Mechanics.
Due to the interactive nature of this particular workshop virtual attendance is not available.
