Each quarter, Venture Mechanics offers a rotating series of Founder Workshops on specific topics that every startup team needs to master. These are typically 3-4 hour evening sessions given by the best of our mentors. While the workshops are intended to be taken sequentially they can be taken out of order.

​Companies in the Venture Mechanics incubator are entitled to an unlimited free buffet of these workshops during their term. The workshops are also open to startups that aren't in the incubator, at the regular tuition price. Dinner is included, and parking is always free.

​"Customer Discovery"

​Join us for an interactive workshop designed to equip early-stage entrepreneurs with essential skills in customer discovery. Understanding your customers is so crucial for success that Venture Mechanics won't even accept a startup into the incubator unless a substantial amount of customer discovery has already been documented. This workshop will guide you through practical strategies and tools to identify, understand, and validate your target market effectively.

​Key Takeaways:

• ​Gain confidence in identifying and understanding your target market.
• ​Learn practical techniques for conducting meaningful customer interviews.
• ​Acquire tools to iterate and improve your product based on customer feedback.
• ​Network with fellow entrepreneurs and share insights.
  

​Who Should Attend:

• ​Early-stage founders looking to validate their business ideas.
• ​Entrepreneurs seeking to refine their product-market fit.

​Instructors:

​Angie Parker, Executive Director of The Alliance of Angels
Catherine Bhattachar, Chief Marketing Officer at Decathlon

​Details:

​​​Free and convenient parking is always available at Venture Mechanics. The course begins promptly at 6:00pm, but feel free to arrive up to 30 minutes early to network with the instructors and other attendees. IRL attendees are welcome to bring their own dinners. Light snacks and beverages will be available.

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