Getting sales is one of the biggest challenges facing startup founders, particularly in the early stages when they are the primary salespeople This workshop will provide startup founders with the tools and strategies they need to jumpstart their sales efforts, get market traction and scale. Participants will also learn how neuroscience and psychology can be used to help demystify the sales process and build sales confidence and success.
The workshop will be delivered in an engaging fireside chat format. This will enable the three presenters to interact with each other and the audience as they share their presentation. The session will combine both the theory and practical aspects of the sales process with plenty of real-world case studies discussed.
Workshop Objectives
1. By the end of the course, startup founders will be able to:
2. Define their target market in detail using psychographics
3. Craft offers that resonate with buyers’ emotions and logic
4. Design and optimize a sales funnel that drives conversions
5. Map the buyer’s journey to optimize the marketing and sales tactics used
6. Apply neuroscience and psychology at every step of the sales process
7. Identify and avoid common pitfalls in product development and sales
8. Develop a clear, actionable sales process that produces results
Key Learnings
- Innovation Adoption Lifecycle: Align sales strategies with how customers adopt new technologies
- Neuroscience in Sales: Build trust and reduce buyer resistance by applying brain science to the sales process
- Psychology in Sales: Use psychological insights to influence buyer decisions and close deals
- Building Sales Credibility: Leverage pilots, customer testimonials and case studies to jumpstart sales
- Product Development Traps: Recognize and avoid common pitfalls during product development
- Sales Team Scaling: Implement processes to effectively scale a sales team and achieve market traction
Who Should Attend
- Aspiring entrepreneurs and startup founders
- Startup team members responsible for sales, marketing or product development
Free and convenient parking is always available at Venture Mechanics. Doors open at 5pm, and the course begins at 5:30pm. A light dinner will be served around 6:30pm.
