John lee

Chief Business Development Office of Kkot.


With over 15 years of global experience, I specialize in direct-to-consumer (DTC) growth, e-commerce strategy, digital marketing, and financial planning. I have a proven track record of scaling brands, optimizing customer acquisition and retention, and managing multi-million-dollar P&Ls across diverse industries.

From e-commerce optimization and omnichannel expansion to FP&A and cost reduction strategies, I thrive in fast-paced, entrepreneurial environments where data-driven decision-making meets creative problem-solving. My expertise spans website optimization, CRM & loyalty programs, SEO, paid media, influencer marketing, and international business expansion—all with a focus on driving profitability and long-term customer value.

My career has taken me across continents and industries—from leading go-to-market strategies to spearheading financial and operational transformations. Whether it’s expanding DTC revenue, optimizing conversion funnels, or driving financial efficiencies, I excel at turning challenges into growth opportunities.Beyond business, I’m an avid motorcycle adventurer and global traveler on a mission to ride across every continent—so far, I’ve conquered North America, Asia, Europe, Australia, and Africa. Just South America and Antarctica remain on my list.