Joe Green is a two-time All-American, former two-sport collegiate athlete, and engineer who has spent the last decade helping people unlock more energy in their lives—starting with his own. Raised in a small mountain town and shaped by the grit of working in his parents’ small businesses, he brings both a high-performance mindset and a deep understanding of what it takes to build something from the ground up.After college, Joe spent four years training full-time with Olympic aspirations—a season of intense focus and growth where he developed many of the core principles he now uses to help others build lasting energy. That experience, combined with nine years of building his own business, forms the foundation of his work today: equipping people with simple, sustainable strategies to live healthier, more energized lives.
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Throughout those nine years, he’s also been deeply educated in the science and application of world-class plant-based nutrition and performance-focused wellness products, working alongside some of the most respected health brands in the space. He’s trained like an Olympian, sold high-level SaaS in competitive environments, and built wellness programs that have helped busy professionals reclaim their health and focus.
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With a unique blend of scientific problem-solving and real-world experience, he now focuses on helping founders and investors boost their energy—not through hacks or hype, but through practical habits that actually work.

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