Sarah Bell is co-founder, Startup Building Adviser and Head of Customer Success at LeapSheep. LeapSheep is a SaaS + AI platform that guides startups from idea to exit to overcome high founder failure rates. LeapSheep is a subscription service that diagnoses startup founders’ growth challenges and prescribes personalized goals and proven approaches to help founders to accelerate their traction and reduce risk. Sarah is a passionate supporter of founders who are looking to solve some of the world’s biggest challenges. Her core area of expertise is supporting founders in what’s required in customer discovery; so that they don’t fall into the trap of ‘build it and they will come’. She’s supported hundreds of founders to develop a business model and use storytelling to become ‘backable’ – by customers, team members, partners, and investors.