Developing cutting-edge digital strategies to build brands and gain competitive advantage.

I am a marketing strategist with extensive experience spearheading digital marketing campaigns on a global scale, excelling in aligning customer needs with product value through insightful brand strategy and market intelligence. I have pioneered cutting-edge, third-party marketing tactics earlier in my career that are now used industrywide.

I am a collaborative leader who can bring value to any marketing team by:

• Building B2B and B2C digital marketing programs for global corporate brands

• Driving customer acquisition and pipeline expansion with inventive go-to-market campaigns that fuel field sales and channel partner demand

• Up-scaling marketing efforts through compelling leadership of remote teams, fostering cross-functional collaborations, and rigorous project management practices

Of note …

• Founded B2B and B2C marketing agency startups, scaling to serve Fortune 500 clientele

• Illustrated the behavioral revolution in customer purchase lifecycle in Social Media Judo

• Pioneered third-party demand generation techniques, as recognized by the Association of National Advertisers, Aberdeen Strategy & Research, Forbes, and the Word-of-Mouth Marketing Association

Hard Skills: Brand Identity, Brand Strategy, Integrated Digital Marketing Plans, Go-to-Market Strategy, Channel Marketing, Product Marketing, Business Development, Data Analytics, Demand Generation Techniques, Customer Acquisition, Marketing Strategy Development for Startups, Event Management, Content Creation, Hiring and Training Global Staff, Marketing Automation

Soft Skills: Team Leadership Development, Entrepreneurial Spirit, Excellent Written and Oral Communication Skills, Analytical, Outstanding Interpersonal Skills, Flexible, People-Centered, Holistic Approach, High Expectations, Mentorship, Self-Motivated, Executive Leadership Skills, Presentation Skills, Problem Solving

Industry Insights: Advertising/Marketing, Management Consulting, Multiple Custom Software & IT Services, Call Centers/Business Centers, Social Networks, Mobile App Development, Internet, Telephony & Wireless, Artificial intelligence, Machine Learning

Knowledge of Other Business Cultures: Mexico, Puerto Rico, Latin America, China, and Japan. Lived and worked in Luxembourg for three years. Lived and worked in Mexico for two years.

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