Mark Kotzer
Chief Growth Officer

I bring new products and growth initiatives to life. My sweet spot is tech-enabled companies seeking to reinvent their industries. I drive the creation and execution of strategies that accelerate innovation and growth.

My career has been all about driving innovation and growth. I’ve launched dozens of products in industries ranging from technology to financial services to travel to specialty food & retail. I’ve created and led corporate innovation teams at Fortune 500 corporations, managed an innovation consulting practice, held leadership roles in start-ups and the venture capital community, and advised accelerators/incubators and their portfolio companies on how to get market traction. My breadth of experience enables me to identify unique ways companies can overcome innovation obstacles, create new revenue streams and transform the customer experience.

CAREER HIGHLIGHTS

Examples of the initiatives I’ve led and the results achieved:

• Served as advisor and mentor to 10+ accelerators and their portfolio companies on how to jumpstart market traction.

• Developed a Shark Tank competition at Liberty Mutual that resulted in new initiatives valued at $75M+.

• Created innovation team at Safeco; earning it recognition as the 2nd most innovative insurance carrier in IA channel.

• Spearheaded an internal start-up for Expedia that generated $13M and 81K customers in 12 months.

• Co-founded and managed an investment forum that enabled 40 start-ups to secure equity investment.

How do I get results? By working with company leaders to simplify their business models and business plans. By helping teams create and execute focused and achievable go-to-market strategies. By creating engaging communications that facilitate relationship-building with customers, partners and investors - and between large companies and start-ups.

I am always open to discussing interesting projects and opportunities.

STRENGTHS

• Business Development: Growth Strategy, Business Plans, Market Development, Partner Engagement

• Innovation: Ideation, Incubators, Portfolio Development, Change Management, New Ventures

• Product Development: Design Thinking, Customer Experience, Prototyping, Product Testing & Launch

• Strategic Marketing: Competitive Analysis, Market Sizing & Segmentation, Product Positioning, Go-to-Market

Business Development
Business Consulting
Market Research
Product Development
Product Design
Customer Success