Karlo Tavares
Accounts and Strategy Manager

How about we keep it real: the "sales pitch" and the self-proclaimed "experts"? Let's say I have a deep distaste for that kind of attitude. But guess what? I'm here, fighting to establish my presence in the marketing realm. Some (including me, at times) might wonder, how does that add up?

To me, marketing is about way more than pushing products. It's about crafting genuine solutions. It's about addressing real needs, not following some tired old script. My belief? The prosperity of a business is grounded in the meaningful value it provides to people's lives.

As I've explored this constantly shifting universe, I've cultivated the determination to persist, recognizing that there's no one-size-fits-all answer. Flexibility is key. There's no one-size-fits-all playbook in my toolbox (It's mostly full of actual tools like screwdrivers and wrenches). What gets me going is teaming up with a diverse crew of experts (the real kind) who bring their unique viewpoints. It's about rolling up our sleeves, generating community vibes, and letting innovation take the driver's seat.

Now, let's take down those walls between B2B and B2C. Because, at the end of the day, we're all just folks looking for solutions. My approach might take some unconventional twists, but it's deeply rooted in forming authentic bonds, delivering real value, and working with a team that is united by a shared vision.

So, what's my driving force? The joy of creation, tackling challenges, and making connections. Here's my pitch: Let's join up and champion marketing that genuinely counts. One impactful solution at a time.

Brand Strategy
Sales Strategy
Market Research
Digital Marketing
Marketing Strategy
B2B
B2C