Successful new products and commercialization innovator with 30+ years experience ranging from Fortune 200 companies to start ups, across multiple categories, brands and segments for breakfast, lunch, snack and dinner products. Products from frozen food, dry groceries to produce and companies such as Kraft-Heinz, General Mills, Costco, Walmart, Schwans, Simplot, Albertsons, Nestle and brands like Bagel Bites, Ore-Ida, Smart Ones, start ups such as Happi Foodi and many more.

A native Idahoan that loves the outdoors, married to Calista Strasser and together raised 3 children and now enjoying 10 grandchildren.