I have over 20 years of experience in SaaS and technology, working with startups and growth-stage companies across bootstrapped, angel-funded, and early-stage environments. My passion is helping founders build scalable marketing and revenue programs that drive sustainable growth.

As a marketing generalist and integrator, I specialize in go-to-market strategy, marketing processes, messaging, positioning, and omni-channel marketing, ensuring startups connect with the right audience in a meaningful way. I bring expertise in content strategy, outreach programs, marketing operations, and MarTech, helping founders create structured programs that generate demand and support long-term growth.

I also help organizations define and refine ideal customer profiles (ICPs) and personas, ensuring targeted and effective marketing efforts. By mapping customer journeys, I align messaging, content, and engagement strategies across marketing, sales, and customer success. Optimizing each stage of the customer experience enables startups to build repeatable, scalable processes that drive revenue and accelerate product-market fit.

With a practical, execution-driven approach, I help startups navigate resource constraints, implement MarTech, and refine go-to-market strategies. My focus on strategy, execution, and process design ensures content, messaging, and outreach efforts align with revenue architecture to create lasting impact.

‍