As a startup founder, building a strong omnichannel marketing plan is crucial for growth. This series of sessions will guide you through choosing the right marketing channels, creating a validated budget model, and reporting the right metrics to investors. You'll also have opportunities to network with fellow entrepreneurs and expert mentors to help you take your startup's marketing to the next level.
Conference Co-Chairs:
Nicolas Garfinkle, CEO of Kixely
Vlad Mkrtumyan, CEO of Logic Inbound
Agenda
1:00 - Registration and Networking
1:30 - Conference Intro by Ron Wiener, Chief Mechanic at Venture Mechanics
1:45 - Session #1 - Overview: Building Your Marketing Plan
Greta Remington, CMO at Venture Mechanics and a 32-year marketing veteran will give a basic introduction to omnichannel marketing and how to build a marketing plan for your startup.
2:05 - Session #2 - Customer Discovery
Angie Parker, Executive Director at the Alliance of Angels and a supermentor at Venture Mechanics, will give an overview of the importance of conducting sufficient customer discovery before writing your marketing plan, much less building out the MVP or seeking funding.
2:30 - Session #3 - Social Media
Greta Remington will lead a discussion on the best ways to use social media, including differences between B2B and B2C marketing. This session will feature an interactive Q&A. Other presenters TBA.
3:15 - Networking Break
3:45 - Session #4 - SEO & PPC Strategies
Moderated by Nicolas Garfinkle, CEO of Kixely.
Vlad Mkrtumyan, CEO of Logic Inbound, and Shawn Huber, Freelance Technical SEO at Shawn L Huber Consulting, will share best practices for improving your site’s visibility.
Andy Swinnerton, Senior Marketing Manager at eBay, and John Schuster, Digital Marketing Director at John F. Schuster Ecommerce, will cover effective paid advertising strategies.
4:30 - Session #5 - Amplifying your startup's marketing by leveraging modern AI tools.
Explore how AI can enhance your marketing efforts—from email campaigns and copywriting to market research and social media management. Moderated by Vlad Mkrtumyan.
Panelists include Brian Toba, CEO of Mozart, Josh Dirks, CEO of Project Bionics, and Nicolas Garfinkle.
5:15 - Break
5:30 - Session #5 - Best Practice Share & Takeaways
Join Greta, Vlad, and Nicolas for an interactive session where participants can share pro tips or war stories from their own marketing journeys. This will also be an opportunity to provide feedback and suggest topics for future events.
6:00 - Closing remarks and upcoming events.
6:10 - Networking afterparty
Wind down with fellow founders and marketing professionals. Light dinner will be served.
Note: All events at Venture Mechanics include FREE PARKING.
