Each quarter, Venture Mechanics offers a rotating series of Founder Workshops on specific topics that every startup team needs to master. These are typically 2.5-3 hour evening sessions given by the best of our mentors. While the workshops are intended to be taken sequentially they can be taken out of order.

​Companies in the Venture Mechanics Catapult Accelerator are entitled to an unlimited free buffet of these workshops during their term. The workshops are also open to startups that aren't in the Catapult, at the regular tuition price.

​More About This Workshop:

​"Jumpstarting Sales for Startups"

​Getting sales is one of the biggest challenges facing startup founders, particularly in the early stages when they are the primary salespeople  This workshop will provide startup founders with the tools and strategies they need to jumpstart their sales efforts, get market traction and scale.  Participants will also learn how neuroscience and psychology can be used to help demystify the sales process and build sales confidence and success.

​The workshop will be delivered in an engaging fireside chat format.  This will enable the three presenters to interact with each other and the audience as they share their presentation.  The session will combine both the theory and practical aspects of the sales process with plenty of real-world case studies discussed.  

​Workshop Objectives

​By the end of the course, startup founders will be able to:  

1. ​Define their target market in detail using psychographics
2. ​Craft offers that resonate with buyers’ emotions and logic  
3. ​Design and optimize a sales funnel that drives conversions  
4. ​Map the buyer’s journey to optimize the marketing and sales tactics used
5. ​Apply neuroscience and psychology at every step of the sales process
6. ​Identify and avoid common pitfalls in product development and sales
7. ​Develop a clear, actionable sales process that produces results

​Key Learnings  

• ​Innovation Adoption Lifecycle: Align sales strategies with how customers adopt new technologies  
• ​Neuroscience in Sales: Build trust and reduce buyer resistance by applying brain science to the sales process  
• ​Psychology in Sales: Use psychological insights to influence buyer decisions and close deals  
• ​Building Sales Credibility: Leverage pilots, customer testimonials and case studies to jumpstart sales
• ​Product Development Traps: Recognize and avoid common pitfalls during product development  
• ​Sales Team Scaling: Implement processes to effectively scale a sales team and achieve market traction  

​Who Should Attend

• ​Aspiring entrepreneurs and startup founders
• ​Startup team members responsible for sales, marketing or product development

​​Instructors:

​Mark Kotzer

​Lief Larson

​Shannon Smith

​​Details:

​​​​The course begins promptly at 6:00pm, but feel free to arrive up to 30 minutes early to network with the instructors and other attendees. IRL attendees are welcome to bring their own dinners. Light snacks and beverages will be available. Free and convenient parking is always available at Venture Mechanics.

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