Startup World Cup - Seattle Regional Expo

Tuesday, September 29, 2026
10:00 am
-
Tuesday, September 29, 2026
6:00 pm
Details to follow.
Speakers
Darcy Burner
Ron Wiener
Gregory Kennedy
Heather Zindel
Mike Dixon
Ken Johnston
Catherine Bhattachar
Nick Goodman
Jonathan Olson
Saqib Rasool
Judges
Eric Watson
Brent W. Weeks
Angie Parker
Jolene Anderson
Jenn Wrenn Henry
Carlos Ochoa
Presenters
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Startup World Cup Seattle Regional is coming to Seattle on September 29, 2026! Venture Mechanics is proud to be the host this year, bringing together Washington State's most promising startups, investors, and innovation leaders for a high-energy day of competition, connection, and discovery.


As part of the global Startup World Cup series spanning 100+ cities, this regional event will showcase top startups competing for a chance to represent Seattle on the world stage at the Grand Finale in San Francisco on November 6, 2026, where they will pitch for a $1M investment prize.


With 100+ startup applicants and 300+ attendees expected, the event will feature a curated group of standout founders pitching live to a panel of investors and industry experts. The winning startup will earn the opportunity to advance to the global finals, along with additional prizes and recognition.


Beyond the main stage, attendees can explore an interactive expo featuring startup exhibitors, community partners, and sponsors - offering a hands-on look at emerging technologies and new ventures shaping the future. The program will also include engaging panel discussions with leaders across the startup and venture ecosystem.


Whether you’re a founder, investor, or ecosystem builder, Startup World Cup Seattle is a must-attend event to connect with the region’s innovation community and witness the next generation of breakthrough companies.


Startups can continue to apply to pitch through September 18th (see button at top of screen).


Agenda

10:00 - 10:30


Registration and networking

10:30 - 11:00


Kick-off introductions and Keynote Speaker


Darcy Burner is a technology executive, entrepreneur, author, and strategist whose career has spanned software, manufacturing, public policy, and political organizing. A Harvard computer science graduate, she has worked at Microsoft, built and led manufacturing technology company Buttonsmith, advised national policy efforts, and run for Congress. Today, Darcy writes Burnery, exploring how power actually works and how leaders can use it to build meaningful change. Her work brings together an unusual combination of technology, entrepreneurship, economics, politics, and real-world organizational leadership.

11:00 - 11:55


Main Auditorium:

Can Your AI Startup Pass Enterprise Diligence? Governance, Compliance & the Liability Behind the Revenue

with Heather Zindel, Mike Dixon and Ken Johnston


As we learn more about AI implementation in the enterprise it's actually getting harder for B2B startups to break in. The next enterprise deal may hinge on a question most founders never expected procurement to ask: does your insurance actually cover the AI? Standard commercial policies are increasingly carving out AI-related losses just as enterprise customers are becoming more sensitive to the risks created by AI vendors. When coverage falls short, liability does not disappear. It gets pushed back onto the startup through indemnification, contractual warranties, security requirements, and increasingly detailed governance and compliance demands. A founder can close a seven-figure contract and, in the same signature, create a contingent liability larger than the company.


This panel will explore the rapidly converging worlds of AI governance, regulatory compliance, insurance, and enterprise contracting. We’ll look at what customers are beginning to demand, what insurers will and won’t cover, where founders are unknowingly accepting uncapped risk, and what investors should be asking when they diligence B2B AI revenue. Most importantly, we’ll discuss how startups can turn good governance, appropriate insurance, and disciplined liability management from back-office plumbing into a genuine competitive advantage in enterprise sales.

U312 Multipurpose Room:


How to Show Traction Before Getting A Single Customer

with Catherine Bhattachar, Fractional COO and Angie Parker, EIR | Founder | Veteran

Most founders think they’ve done customer discovery when they’ve really just shown a finished product to people they already know. In the 2,000+ unsolicited pitch decks I see every year, roughly 95% contain little or no evidence of rigorous customer discovery before the founders started building. “I had this problem myself” may be a good origin story, but it is not proof that a market exists.

This course teaches founders how to conduct real customer discovery before they commit serious time and money to a solution. You’ll learn how to find the right people to interview, ask questions that produce useful rather than polite answers, separate genuine demand from friendly encouragement, and build evidence investors will actually take seriously. In 2026, building first and asking questions later is a very expensive way to discover that nobody wanted it.

12:00 - 12:45


Pizza and Networking

12:45 - 01:30


Main Auditorium:


War Stories From the Front Lines of Startups

Moderated by Catherine Bhattachar, Fractional COO

Startups rarely go according to plan, and the best lessons usually come from the things nobody puts in the pitch deck. In this candid panel, experienced founders, investors, and operators share their favorite war stories from the startup trenches: deals that nearly died, hires that went sideways, customers who changed everything, fundraising disasters, pivots nobody saw coming, and the occasional decision that looked insane until it worked. Come for the stories, stay for the hard-earned lessons you can hopefully learn without having to earn all the scars yourself.

U312 Multipurpose Room:

Nearly Free IP

with Jonathan Olson

Tired of IP feeling like a four-letter word? Worried your ideas will get swiped before you launch? Then buckle up! In 40 brisk minutes we'll demystify patents, trademarks, copyrights, and trade secrets with a focus on pitfalls, measures that don’t cost much, and current events.

About the instructor: Jonathan Olson has advised numerous IP clients and written hundreds of patents, including some for Bill Gates, Paul Allen, and Satya Nadella. He has created potent IP in cryptographic security, machine learning, computer vision, drone and robotics applications, recommendation and curation systems, medical devices, and Web3/blockchain applications. His clients have used his patents to win licensing revenue, drive off competitors' investors, and navigate successful exits for more than 20 years.

In this talk he'll share how startups can leverage practical, early-stage IP strategies for maximum impact.


01:30 - 02:15


Main Auditorium:


How to Weaponize Narrative: A Guide to Breakthrough Startup Stories

with Gregory Kennedy, Meme Maxxer and Founder, Vibe Your SaaS

Study after study shows that in marketing, content quality matters. And it matters most when your budget is small. This talk covers 10 practical ways startup founders can develop stronger narratives and tell breakthrough stories that get attention, go viral, and draw in the right customers. Techniques include picking a fight, making enemies, exposing industry secrets, and doing everything your last CMO or head of corp comms told you not to do.


After two decades in Silicon Valley convincing people to click on things, Gregory Kennedy moved to Seattle and founded Vibe Your SaaS. He now runs San Francisco’s best quarterly startup pitch competition, a weekly GTM newsletter, and consults with founders to help them craft B2B campaigns that aren't boring AF.


U312 Multipurpose Room:


Speed dating for Founders & Mentors Part I

Pitch your ideas to one of Venture Mechanics' Catapult Accelerator mentors for 15 minutes.

02:15 - 03:00


Main Auditorium:


Trends in Venture Capital and Other Forms of Capital Formation for Startups

with Ron Wiener, CEO of Venture Mechanics

Venture capital is changing faster than most founders realize. AI has absorbed an extraordinary share of new investment, deal counts have fallen, funds are concentrating more capital into fewer companies, and the bar for a conventional institutional round keeps rising. Ron will look past the headline funding numbers to examine what is actually happening underneath them: where capital is concentrating, which companies are still getting funded, how valuations and round structures are changing, and what these shifts mean for founders raising money in 2026 and beyond.


More importantly, venture capital is only one way to finance a startup, and for many companies it may no longer be the best one. Ron will explore the expanding menu of capital formation strategies available to founders, including angels and family offices, strategic investors, and revenue-based financing. In addition he'll discuss the new wave of "Free flow LLCs," i.e. customer-funded growth, as well as secondary liquidity, crowdfunding, and other alternatives to the traditional VC treadmill. The goal is to understand how the capital stack is evolving, and how founders can finance companies without automatically assuming that the next milestone has to be venture round.


U312 Multipurpose Room:


Speed dating for Founders & Mentors Part II

Pitch your ideas to one of Venture Mechanics' Catapult Accelerator mentors for 15 minutes.

03:00 - 05:00

MAIN PITCH EVENT

Top 14 applicants will each get 4 minutes to pitch plus 3 minutes of Q&A with the judging panel

05:00 - 06:00


Closing remarks, prizes awarded and networking reception

06:00


Afterparty at
Bellevue Brewing Company

Mentor Office Hours at this Event

Are you in the Venture Mechanics Mentor Program? Add your office hours for this event here.
Are you in the Venture Mechanics Mentor Program? Add your office hours for this event here.
Are you in the Venture Mechanics Mentor Program? Add your office hours for this event here.